What’s whatsapp marketing for Healthcare

WhatsApp for healthcare refers to the use of WhatsApp as a tool to facilitate communication and collaboration between healthcare providers, patients, and other stakeholders in the healthcare industry.

With the widespread use of smartphones, WhatsApp has become a preferred mode of communication for over 2 billion people
This presents healthcare professionals with an opportunity to communicate with patients in a channel they are comfortable with. Let’s go through the reasons why WhatsApp is a great messaging channel for the healthcare industry.
WhatsApp for Healthcare: Benefits over Traditional Messaging Channels
WhatsApp has become ubiquitous, with people all over the world using it to communicate with friends and family. This means that healthcare providers can communicate with their patients using a platform that they are already familiar with.

What is WhatsApp for Healthcare?

WhatsApp Business Use Cases for Healthcare Sector

Key Benefits of WhatsApp for Healthcare

WhatsApp virtual assistants have now become indispensable for several industries. However, in the healthcare industry, it is still a relatively new concept to incorporate in everyday life

Instant Resolution

With the WhatsApp chatbot, healthcare companies and institutions can provide instant resolutions to the queries and concerns of each and every client, regardless of what time of the day it is and where the person is located.

Bot-to-Human Handover

Having seamless chatbot-to-human handover feature ensures that complex queries or concerns can be addressed by the customer support executive as and when required. This will help save time and maximize efficiency, allowing physicians to attend to people who have specialized queries, instead of spending hours answering routine questions that do not require them to think or strategize.

Record Keeping

Increased patient demand and medical data require a more sophisticated data storage method. In today’s age of electronic health records, you can use WhatsApp chatbots to store such documents for extended periods of time. This helps doctors and patients access information when dealing with major medical crises.

Easy Notifications

IHealthcare institutions can also use the chatbot to send broadcasts or notifications to patients and clients at scale. This can be done to remind patients of future appointments or inform them about a new healthcare product or service that they can make use of through the medical institution or company.

Secured Data Transfer

Sending and receiving patient data is currently unsecured, which can result in the loss of confidential information. This can decrease the patient’s trust in your hospital. Well, you do not have to fret about this anymore

With the widespread use of smartphones, WhatsApp has become a preferred mode of communication for over 2 billion people

This presents healthcare professionals with an opportunity to communicate with patients in a channel they are comfortable with. Let’s go through the reasons why WhatsApp is a great messaging channel for the healthcare industry.

WhatsApp for Healthcare: Benefits over Traditional Messaging Channels

WhatsApp has become ubiquitous, with people all over the world using it to communicate with friends and family. This means that healthcare providers can communicate with their patients using a platform that they are already familiar with.

No matter where a clinic or hospital is based, it’s likely that their patients are already using WhatsApp, making it an accessible and convenient tool for healthcare communication.

Another significant benefit of using WhatsApp for healthcare communication is its end-to-end encryption. This means that messages sent through WhatsApp are only visible to the sender and the recipient. Therefore, it’s a secure platform for sharing sensitive data such as medical information.

End-to-end encryption ensures that patient data remains confidential and protected from unauthorized access, providing peace of mind to both healthcare providers and patients.

Compared to traditional communication channels like phone and email, WhatsApp offers several advantages for healthcare communication. For instance, WhatsApp allows healthcare providers to send files, images, videos and voice notes, making it easier to communicate complex medical information.

WhatsApp Healthcare: Automate Common Processes

When connected to respond.io, WhatsApp API makes communication between healthcare professionals and patients time-saving and efficient. Here are some ways in which you can achieve this.

Harminder Singh Kitty

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